It's tempting to write Roxette off as nothing more than a shallow pop/rock band, but their shameless hooks are precisely what makes them so enjoyable. Roxette has a knack for writing extremely catchy and simple hooks and melodies that are sweet but not saccharine; it's radio-friendly pop, but the hooks don't wear thin with repeated plays. The duo of guitarist Per Gessle and vocalist Marie Fredriksson released an album in 1986 that didn't display much of their talents, but the infectious follow-up, 1988's Look Sharp!, brought them to the top of the charts in America and England; 1991's Joyride was almost equally successful. After a couple years off, Roxette returned with a new album, Crash! Boom! Bang!, in 1994; Baladas en Espa?ol followed in 1997, and two years later the duo returned with the EP Stars. In 2000, Roxette signed to Edel and released the greatest-hits collection Don't Bore Us Get to the Chorus and began work on their next album.